Brand Planning National Hotline
+8621-54377135
First “Brand We-media Planning System” in China,
With the fundamental purpose of improving product sales and building a strong brand.
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Shanghai Dongen Holdings was founded in 2012 and is headquartered in Shanghai, the magic capital of China. In the past eight years, Dongen has been deeply engaged in the field of babies and children, and is committed to building the world's first digitally-driven baby and children whole industry chain cluster platform, taking healthy and happy growth of the new generation as the concept, focusing on the four major sectors of clothing, food, education and entertainment, and empowering children's future growth with the values of innovation, exploration and love.
To achieve maternal and infant healthy growth management, more clear
Smart stores are growing well
1 Store efficient management,
· Smart store tour: Headquarters guides store display standards and activity promotion. The boss remotely checks the status of the employee's work service
· Handheld Academy: remote training, learning training materials and videos released by the company
· Attendance and check-in: Efficient management of employee attendance scheduling, one-click assessment
· Working circle: Facilitate internal communication module, new product introduction, excellent sales case introduction, new policy release and so on
2. Store smart marketing
· Member identification: counting the number of customers, analyzing the store entry and consumption records of new and old customers, and precision marketing.
· Heat map analysis: statistical customer stop rate, adjust the corresponding product display and price according to the data
· Letter advertising: the headquarters will uniformly release the latest promotional videos and advertising materials
· Face interaction: increase the fun and interactive appearance level scoring coupons, so as to attract customers into the store
· Wanjiyun Live broadcast: Let each store live broadcast in real time, customers cloud shop, while watching live shopping, breaking through the offline customer difficulty
Youjia baby + Mommy knows that the new shape of new maternal and infant retail new formats: health management growth
Brand value:
Rational: Medical grade maternal and child development management one-on-one private doctor
Emotional: Happy when the mother easy to take the baby your side of the private health consultant
New parenting experience:
For Baoma to provide all-weather, offline experience + online light diagnosis service system
Core services: Top 10 star diagnosis and treatment services
Genetic testing
Mini program /app online parenting advice
Mommy knows about nursery camp
Mommy V Class:
Star doctor doctor lectures, get rid of false science rumors
6 million users big data, everything you want to know is here
Expert team:
International renowned scientists team technical support
Always adhere to evidence-based medicine
Comply with JCI service standards
A full-time team of pediatric doctors
3000+ exclusive pediatricians
Sl system standard:
In line with brand consistency, there are star model shops, there are standard copy shops.
To fully consider the sinking market, to take into account space and aesthetics, how to quickly, budget appropriate, efficient replication landing.
