The love of beauty is the eternal nature of women, and maintaining a beautiful and good image is the pursuit of every woman's life.
Facial mask, the new carrier of the beautiful image of women, has made crazy development in the past two years, large and small facial mask has increased by nearly five times in two years, facial mask from a few years ago, the efficacy of the product to today, has evolved into a skin care FMCG, into the mainstream life of women.
Suran, a rising star in the mask market, joined the mask competition in the increasingly heated market. Like suddenly being thrown into the age of warlords, She did not know how to start, how to break through the market?
So General Manager Wu of Salan thought of finding a planning company. General Manager Wu's standard at that time was: this company must be a planning company that has the ability to support the growth of small and medium-sized enterprises, and can help enterprises build brands and trigger product sales at a low cost.
After many comparisons, finally She LAN hand in hand with Shanghai World strong brand planning, according to General Wu, the world strong brand media planning system made him particularly excited, he felt that is what his heart wants.
Shiqiang received this project from Shalan, and we are not in a hurry to come up with a strategy. We need to in-depth anatomy of the mask market and do sufficient research, which has always been the "plan and move" emphasized by
Shiqiang.
Service content:
Brand research
E-commerce model creativity
Brand strategy planning and positioning
Brand DNA creation
Brand identity design
Brand e-commerce communication & communication design
Brand whole case planning details link
Brand Tmall e-commerce design details link
Product packaging planning design details link